New Development Signals a BLOCKBUSTER Win for Trump
After several weeks of decline, President Donald Trump’s approval rating among millennials has surged this week. A new poll from The Economist and YouGov clearly shows this turnaround.
Trump’s Approval Among Millennials Rebounds
Specifically, the latest survey reveals Trump’s approval among millennials at 42%, up from 36% just last week. This poll, conducted from June 27 to June 30 with 1,648 U.S. adults, has a margin of error of 3.3%. In contrast, the previous poll ran from June 20 to June 23 with 1,590 adults and a 3.5% margin of error.
When Trump returned to the White House in January, millennials approved of him at 44%. Moreover, his highest ratings reached 48% in polls from both February and June.
Millennials: The Largest and Most Influential Voting Bloc
Millennials—defined as those born between 1981 and 1996—recently became the largest age demographic in the U.S., according to Pew Research Center. Therefore, they now hold more political influence than ever before.
Consequently, both Trump and former Vice President Kamala Harris are focusing on engaging millennials. They use podcasts and digital media to reach this group, which tends to distrust traditional media and political messaging.
Political Analyst Weighs In
Craig Agranoff, a political analyst, describes the 6-point rise in millennial approval as “significant.” However, he warns that this does not guarantee a lasting victory. In fact, millennials are diverse and often skeptical of Trump’s overall agenda.
Furthermore, Agranoff notes that Trump usually energizes older, more conservative voters rather than younger ones. “He focuses more on controlling the broader narrative than on winning over millennials specifically,” he explains.
Polling Trends and Political Implications
Polling trends suggest that Trump’s approval among millennials may continue to fluctuate based on foreign and domestic policies as well as the upcoming 2026 midterm elections. As a result, both major parties are expected to increase outreach to millennials through podcasts and alternative media channels.
Last month, for example, a Marquette University poll found that 66% approved of Trump’s immigration policies. This followed the deportation of an MS13 gang member, which sparked political debate.
Additionally, a May Quantus poll showed Trump’s overall approval is evenly split: 48% approve, while 48% disapprove. This survey challenged claims that Trump experienced “the worst approval ratings” after 100 days—a claim Democrats based on a single CNN poll.
Immigration Enforcement Remains Central to Trump’s Agenda
Immigration enforcement remains a core priority for Trump. Recently, the Department of Homeland Security launched a voluntary self-deportation program. It offers commercial flights and $1,000 stipends to undocumented immigrants who choose to leave voluntarily. DHS argues that this strategy will lead to significant cost savings.
