For more than three decades, Saturday mornings felt a little warmer, a little healthier, and a lot more human thanks to a familiar face who reminded viewers that good food could change lives. Known affectionately to generations of New Yorkers as “Produce Pete,” Peter Napolitano became a fixture of local television by doing something deceptively simple: talking about fruits and vegetables with honesty, warmth, and an unmistakable sense of purpose.
Napolitano, a longtime contributor to Weekend Today in New York, built a legacy that extended far beyond television screens. His message was never about trends or gimmicks. It was about nourishment, family, discipline, and respect for where food comes from. Over 33 years on the air, he translated that philosophy into practical advice that resonated with viewers from all walks of life.
Born in Bergenfield, New Jersey, in 1945, Napolitano was shaped early by the values of hard work and perseverance. He grew up in a household grounded in immigrant experience, learning firsthand the meaning of responsibility and resilience. His father, who came to the United States from Italy, instilled in him a deep appreciation for honest labor and community ties—lessons that would later define both his business and his public persona.
Napolitano spent more than 50 years working in his family’s produce business, transforming it from a neighborhood store into a local institution. Long before television cameras entered his life, he was already doing what he would later become famous for: educating customers, recommending fresh ingredients, and encouraging healthier eating habits. The store was not just a place to shop; it was a hub of conversation, trust, and shared knowledge.
That authenticity caught the attention of the right person at the right time. As Napolitano later recalled in a 2025 NBC segment, his transition to television was never planned. “I come from immigrant people. My father came here from Italy,” he said. “No education, no nothing. And then, you know, I got lucky 35 years ago when someone was in my store and put me on a local show.” That moment of chance launched a media career that would span decades.
On Weekend Today in New York, Napolitano became more than a guest expert. He became a companion to viewers, someone who spoke plainly and never talked down to his audience. Whether explaining how to choose the ripest fruit or sharing a simple cooking tip, his delivery was always approachable and grounded in lived experience. His trademark sign-off—“If you eat right, you’re going to live right”—became both a slogan and a personal creed.
Despite his growing visibility, Napolitano remained deeply humble. He never distanced himself from his roots or presented himself as anything other than what he was: a produce man who loved his craft. That humility resonated with audiences and colleagues alike, earning him a reputation as one of the most genuine personalities in local broadcasting.
His influence extended well beyond television. Napolitano authored multiple books focused on food and healthy living, translating his practical knowledge into accessible resources for home cooks. He also hosted cooking classes at respected institutions including King’s Culinary Arts, D’Agostino, Bloomingdale’s, and Macy’s, further reinforcing his commitment to education and community outreach.
Equally important to him was reaching younger generations. Napolitano regularly visited schools to speak about nutrition, hoping to instill healthy habits early and counter the growing reliance on processed foods. He believed that education was the most powerful tool for long-term change and took pride in engaging directly with students.
NBC colleagues remember him as a cornerstone of the station’s identity. Amy Morris, Senior Vice President of News for NBC 4 New York and Telemundo 47, described him as a beloved member of the station family. For more than 30 years, she noted, viewers tuned in faithfully to hear his recommendations and cooking tips. Whether at station health expos, food drives, or farmers markets across New Jersey, Napolitano was always in his element—connecting effortlessly with people.
Away from the spotlight, family remained central to his life. According to those closest to him, nothing mattered more than the love he shared with his wife, Bette. The two met when they were just 16 years old, forming a partnership that lasted a lifetime. Their bond was evident to viewers, as family members often appeared alongside him during his television segments, offering a glimpse into the life he cherished most.
Napolitano is survived by his wife, their two children, and seven grandchildren, all of whom were a source of immense pride. His role as a husband, father, and grandfather was inseparable from his public identity, reinforcing the values he spoke about so often on air.
Following news of his passing, tributes poured in from viewers, friends, and colleagues who felt personally connected to him. Social media filled with messages honoring his kindness, generosity, and wisdom. Many described him not just as a television personality, but as a friend—someone who had quietly influenced their daily lives for years.
“What an honor to celebrate the life of Peter ‘Produce Pete’ Napolitano Jr., a beautiful friend who brightened my life for years with kindness, generosity, and wisdom,” one tribute read. Others echoed similar sentiments, emphasizing the lasting impact of his warmth and authenticity. “May your memory be a blessing,” wrote another longtime friend.
Produce Pete’s legacy is not defined by ratings or accolades, but by trust. He earned it through consistency, sincerity, and an unwavering belief that small, healthy choices matter. In an era of fleeting media personalities, Napolitano stood out by staying true to himself—and by never forgetting where he came from.
For countless viewers, Saturday mornings will forever be associated with his familiar smile and practical advice. His message endures in kitchens, classrooms, and communities where people continue to eat a little better, live a little healthier, and remember the man who showed them how.
Emily Johnson is a critically acclaimed essayist and novelist known for her thought-provoking works centered on feminism, women’s rights, and modern relationships. Born and raised in Portland, Oregon, Emily grew up with a deep love of books, often spending her afternoons at her local library. She went on to study literature and gender studies at UCLA, where she became deeply involved in activism and began publishing essays in campus journals. Her debut essay collection, Voices Unbound, struck a chord with readers nationwide for its fearless exploration of gender dynamics, identity, and the challenges faced by women in contemporary society. Emily later transitioned into fiction, writing novels that balance compelling storytelling with social commentary. Her protagonists are often strong, multidimensional women navigating love, ambition, and the struggles of everyday life, making her a favorite among readers who crave authentic, relatable narratives. Critics praise her ability to merge personal intimacy with universal themes. Off the page, Emily is an advocate for women in publishing, leading workshops that encourage young female writers to embrace their voices. She lives in Seattle with her partner and two rescue cats, where she continues to write, teach, and inspire a new generation of storytellers.
